Creators chosen on evidence, not follower counts.
Lirea House is an influencer marketing agency run by engineers. We use AI tools and hands-on research to find creators whose audience is actually yours — then measure what the campaign did, honestly.
1.2M
subscribers
What we check instead
- Average views last 3 months, best and worst left out
- 186K
- Engagement rate likes against views
- 4.6%
- Top audience
- US, UK, Canada
Engineers turned marketers
We spent close to a decade building software, SaaS platforms and digital services. Now we run influencer campaigns the same way: researched, instrumented, and reported without spin.
Influencer marketing still runs largely on gut feel. We bring the habits of a product team to it — decide what success looks like before launch, pick partners on data you can check, and say plainly what the numbers do and don't show.
- Nearly a decade
- building software and SaaS
- 2+ years
- leading an engineering team
- Worldwide
- brands we work with
What we do
Four services that take a campaign from the first idea to a report you can act on.
| Service | What you get | How we judge it |
|---|---|---|
| Influencer matching | A shortlist of creators vetted for audience authenticity and fit with your brand — not just the popular names. | Where the audience lives, how much of it is real, and how the creator's past sponsored posts performed. |
| Campaign strategy | Clear objectives, the signals that will mean success, and a plan to hit them. | Agreed with you before anything goes live, so nobody moves the goalposts later. |
| Content analytics | A read on what resonates — hooks, formats, sentiment and creative angles. | Compared across creators and posts, so decisions lean on evidence rather than opinion. |
| Performance reporting | Spend tied to the outcomes we can measure, and a plain account of what worked. | No vanity metrics, no black boxes — and we say where the data runs out. |
How we differ
Anyone can send a brief to an influencer. The difference is in who gets picked, why, and how honestly the result is reported.
Creators picked by follower count.
Picked by audience quality and engagement, checked with AI tools and our own judgment.
Off-the-shelf dashboards.
Our own tools, including an AI-assisted search that sources creators by specific criteria.
Screening and drafting done by hand.
Automation where it saves time, so screening and iteration move far faster.
Results assumed, or dressed up.
Measured where it can be, with a straight answer about what the numbers don't tell us.
How a campaign runs
Four steps, run like a product cycle.
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Discover
We learn your brand, goals and audience, then define the signals that will mean success.
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Match
We research and shortlist creators with AI tools and hands-on vetting, for genuine fit.
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Activate
We shape the strategy and creative, launch, and adjust while the data comes in.
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Report
You get clear reporting on what we can measure, and an honest view of where to go next.
Tell us about your next campaign
Your brand, your goals, your timeline. We'll reply with how we'd approach it and which kind of creators we'd look at.